Londonhotels4u respects your privacy and makes sure that all your ‘Personal Data’ processed on this site is protected in accordance with the Data Protection Act 1998. We collect, store, and use any Personal Information from you when you use our website for providing products and services that are available through this site. You authorise us to use your Personal Data for sending you information about our latest products and services that we think are of your interest, unless you opt out by contacting us at the address mentioned at the end of this Privacy Policy.

We have generated separate information security and data protection policies to ensure that whatever customer information we use complies with the eight Data Protection Principles of the current UK Data Protection legislation. These principles require data to be relevant, adequate, accurate, and kept up to date so that they can be lawfully processed.

In case, you provide us with Personal Information related to your religion, beliefs, racial or ethnic origin, or opinions, we will not pass this data to any third party for any reason without any prior consent from your side. We care and understand that the privacy of your information is important for you. Thus, we commit ourselves in ensuring the privacy of your personal data.

When you use our website (including the bookings made by you through this site), we may use or store the following personal information about you:

• Information provided by you for the purpose of registering with us
• Information provided by you for subscribing to our email notifications, website services, and our newsletters
• Information provided by you while filling any booking forms or any other forms on this site including your name, address, date of birth, telephone number, email address, and credit card details (i.e. CVC code, credit card type and number, credit card holder name, and card expiry date)
• Technical information from your PC including its location, IP address, domain name, the URL you came from, operating system, browser version, and the parts of our website you visit
• The cookies from your browser for monitoring your use of the website during the time you access it

All this personal information is used to give you an enhanced online experience.

At all times, you should make sure that the ‘Personal Data’ you provide is correct and complete with all registration details such as your real name, address, and other requested details. For any changes, you will notify us as early as possible so that we can update our records. You are solely responsible for all personal information provided to us and we may take action if we believe that your personal data may cause us loss, commercial damage, or liability.

We will use any information provided by you during the transaction using your credit or debit card numbers, billing or delivery address, and expiry date to process the transaction. All your personal details will be stored on a secured server in encrypted form and may be used by us for any future transactions with you.

We are responsible to take necessary steps to protect your Personal Data, but we cannot guarantee the security of any data you disclose online. You accept all the inherent security implications attached with online dealing over the Internet and you will not hold us responsible for any breach of security unless we have been negligent.

If you have any queries or want to opt out of receiving communications from us, you can contact us by sending us an email to reservations@londonhotels4u.com

A cookie is a small bit of text or a file, which can be downloaded to your PC or mobile device when you visit a website. It is like an internet user’s identification card, which informs the website as and when the user returns on it. A cookie is not a computer programme and it cannot read any other information saved on the hard drive of your device. We use cookies to make the interaction between our website and users faster and easier. The information generated from these cookies helps us in:

• Providing a safe and secure service for all online transactions
• Recognising the things you have added to the cart so that we do not have to ask again at the checkout
• Measuring the number of people using our website to keep it running efficiently and quickly
• Analysing the usage by our customers so that we can provide them best possible services

Cookies are legitimate and useful tool for different activities like verifying the identity of web users. Cookies cannot be used for extracting any personal information from your device.